172 | Becoming a Price Maker with Mike McCarty, McCarty Family Farms
When their bank laid out the challenge to McCarty Family Farms to become a price maker, not a price taker, the McCartys were determined to find a way to market their milk differently.
Two years later, the family came back with a plan to expand their dairy, build an on-site milk condensing plant and enter into a direct marketing agreement with Danone.
The eldest of the four McCarty brothers, Mike, shares the story of leaving their century farm in Pennsylvania nearly 25 years ago for a bare-ground site in northwest Kansas that has served as a canvas from which the family could paint a vision for their future, and how they are continuing to make those strides forward, together, today.
This episode is sponsored in partnership with the Milc Group.
Milc Group is a dairy software company that brings real-time, actionable data to dairy farms across the world. They are dedicated to revolutionizing the dairy industry with their user-friendly cloud-based software. ONE™ by Milc Group is our all-in-one app that brings together all the important aspects of your dairy together in one place. With products such as feed and animal management software, people training, dairy facility monitoring, and scale management, Milc Group is committed to providing producers with the tools they need to succeed.
ONETM Feed: https://www.milcgroup.com/product/feed
ONETM Scale: https://www.milcgroup.com/product/scale
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